A Publication on World Pulp, Paper & Allied Industry

April-June'2001 - Vol. 5 Issue 3

Special Report


Global Buyers
Challenge for the Packaging Industry

By: Jaakko Pöyry Consulting

JP Management Consulting has just published a comprehensive 180-page research report entitled "Global Buyers – Challenge for the Packaging Industry". The report deals with the globalisation of packaging buyers, with particular emphasis on the relationship between global buyers and packaging suppliers.

The primary objective of the report is to identify and analyse key issues and trends in the relationship between packaging buyers and suppliers. The topics include:

l Globalisation of buyers: trends and driving forces
Global buyers: who are they and what is their role?
Changing purchasing patterns and relationships between buyers and sellers

More specifically, the study intends to find answers to questions such as: How does globalisation change the packaging customers’ buying patterns? 

What are the implications of client globalisation to the packaging industry? How attractive is the global customer segment for the packaging industry? And, how has the packaging industry met the challenges of customer globalisation?

The study is based on in-depth interviews with key global packaging buyers in the food/beverage, tobacco, personal care, pharmaceutical, electronics and other packed consumer goods industries and trade in Europe, North America and Asia. In addition, a number of packaging suppliers were interviewed. The study helps to understand the relationships between large customers and the industry and contains detailed profiles of the key buyers and their packaging policies.


Global buyers are challenging the packaging industry


The globalisation of buyers has been a prominent trend in the packaging industry for the past few years. On the one hand, global buyers are thought to bring exciting opportunities for packaging suppliers. On the other, large buyers can also play one seller off against another to elicit price concessions.

As packaging customers continue to globalise, they seek to maximise their returns by harmonising global business systems and leveraging the value of global brands. This has immediate implications for manufacturing, sourcing of packaging and volumes and types of packaging used. Packaging is increasingly seen as an integrated part of the product and brand image. Suppliers are required to provide not only packaging but also comprehensive supply chain solutions.

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